Tim Kitchin

To sustainability, and beyond. By any means possible.

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Archive for July, 2003

Je m’accuse…branding schizophrenic

I stand self-accused (and guilty) of writing about 'ever so slightly better branding' at times in this blog, rather than...

July 29, 2003

I stand self-accused (and guilty) of writing about ‘ever so slightly better branding’ at times in this blog, rather than about a world ‘beyond branding’, which is my genuine intention.

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A valuation interlude:

After a confusing morning immersed in text-books on intangibles valuation...I retreat to poetry for ...

Reinterpreting Vision, Mission and Values for the CSR age

In the 80s/90s, when nobody gave a shit and we were all busy getting rich, we brand people invented ...

Beyond CRM – ‘as if you cared’…

The following is extracted from a longer article I wrote for the financial services industry on the...

Mutual Marketing

I had meant to post today on the topic of 'mutual marketing' - the challenges and opportunities whic...

Being a deluded soul…

...I take the following as endorsement, from Tim Wilson, founder of Historic Futures (the man who kn...