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Archive for July, 2003
Je m’accuse…branding schizophrenic
I stand self-accused (and guilty) of writing about 'ever so slightly better branding' at times in this blog, rather than...
July 29, 2003
I stand self-accused (and guilty) of writing about ‘ever so slightly better branding’ at times in this blog, rather than about a world ‘beyond branding’, which is my genuine intention.
A valuation interlude:
After a confusing morning immersed in text-books on intangibles valuation...I retreat to poetry for ...
Reinterpreting Vision, Mission and Values for the CSR age
In the 80s/90s, when nobody gave a shit and we were all busy getting rich, we brand people invented ...
Beyond CRM – ‘as if you cared’…
The following is extracted from a longer article I wrote for the financial services industry on the...
Mutual Marketing
I had meant to post today on the topic of 'mutual marketing' - the challenges and opportunities whic...
Being a deluded soul…
...I take the following as endorsement, from Tim Wilson, founder of Historic Futures (the man who kn...