Brand-Learning R.i.P.

Today I transferred the brand-learning domain to some great folk at Brand Learning Partners. They teach 'branding' to m...

July 18, 2003

Today I transferred the brand-learning domain to some great folk at Brand Learning Partners. They teach ‘branding’ to marketing people. I don’t think they mean any harm by it.

Here’s the original text of my token web-site – for posterity:

“Welcome to The Brand-Learning Co.

Is your brand learning yet?

“Data is not information; information is not knowledge; knowledge is

not insight; insight is not wisdom; wisdom is not truth; truth is not

quality; quality is not beauty; beauty is not love; love is not

learning; learning is the best.” Frank Zappa (as misquoted by Tim

Kitchin)

The Brand-Learning Co. is a tight-loose partnership of branding experts united by a common belief. We insist that brands must be made accountable to the

people who use them.

We therefore help nations, organisations and communities to develop

learning brands, which evolve to serve the needs of all their

stakeholders, in perpetuity.

Our clients want sustainable brands as well as businesses. We enable

them to regain control of their destiny by realigning value, values and

purpose with all their stakeholders.

To discuss the future health of your intangible assets, or to commission a Brand-Learning Survey. Contact timkitchin@brand-learning.com and join us on the learning journey.

“A brand is worth a thousand pictures…”

Well that’s that. I still believe in and do this brand learning stuff and I’m £300 richer, which is either a very good bottle of wine or an annual education for 2.3 Gambians or around 0.00002ml of petrol…or about one second’s interest on my credit cards…

Decisions decisions.

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