A teeny weeny, infinitessimally small idea…

What would it mean if... CRM came to be illegal? CRM merely seeks to identify valuable customers and nurture them so a...

August 23, 2003

What would it mean if…

CRM came to be illegal?

CRM merely seeks to identify valuable customers and nurture them so as to retain and grow their lifetime value. It seeks to dispose of low value parasites and retain high-spenders. Hence reward points, privilege queues at airports and preferential rates for ‘existing borrowers’.

As government and corporations become increasingly the same and share responsibility for the maintenance of society, what if the governmental standards of non-discrimination, equal opportunity, and fair access came to apply to corporates too?

Values are changing all the time.

What if CRM is simply discrimination by another name.

What if it’s undemocratic, unfair and simply unkind.

Now there’s a thought to send a shiver down the spines of the folk at EDS…

Tagged as: Uncategorized



Comments