A birthday wish..

So the Relationship Age is with us and our collective mission - which we must accept - is to rehumanise business. At c...

September 9, 2003

So the Relationship Age is with us and our collective mission – which we must accept – is to rehumanise business.

At corporate level, the challenge is to embrace our mutualism – not as a source of potential conflict – but instead as the basis for discovering common human agendas between stakeholder groups.

Get human and get real. Do it today. For tomorrow…the ‘put’ options on our syndicated debt instruments may well be underwater…or something even worse #;¬}

On the fifth of September, 2003, my 36th birthday, I predict that my next ten years will be spent liberating the underlying humanity of Big Business Inc.

On the birthday cake of global branding (Icing 6 miles thick..no sponge) the candles of inhumanity still burn brightly. Take a deep breath and blow with me….Now make a wish….

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