Open letter; Closed minds.

Mr Blair; Mr Duncan Smith, I'm confused. Last week the Labour party conference promised me 'a fairer future for all'....

October 10, 2003

Mr Blair; Mr Duncan Smith,

I’m confused.

Last week the Labour party conference promised me ‘a fairer future for all’. Sounds great I thought. Something to believe in.

This week the Conservatives have offered me ‘a fair deal for everyone’. But they will also trust me they say.

How do I choose? Do I want a deal – or a future?

I just can’t decide. Actually I want neither, because neither is deliverable by governments which are obsessed with a world of fakery and branding.

In this cowardly new world, all values sound the same.

Isn’t it time we moved beyond ‘branding’, beyond ‘values’ and offered our fellow citizens a little more respect?

Yours, oh so sincerely…

Tim Kitchin

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As an aside, the Institute for Global Ethics says there are five universal human values which ‘apply’ across all cultures. What are they you wonder?

Honesty

Fairness

Respect

Responsibility

Compassion

Now how helpful was that? Not at all. That pretty much sums up the present role of brand values in business decision-making. Grrr…

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