Manifesto Commitment

I have proposed the need to write a manifesto around mutual marketing here at: Change This. I pledge now that if 50 peo...

November 30, 2004

I have proposed the need to write a manifesto around mutual marketing here at: Change This.

I pledge now that if 50 people vote for me to do it, I will do it.

In doing so, with a mutualist ethos, I will try to secure voluntary support and erudite contributions from Johnnie Moore and Jennifer Kirkby, my occasional collaborators and fellow travellers, here.

Go on….nudge the proposal forward by adding your vote.

Give me a Christmas assignment…

Here’s that proposal in full:

1. Self-employment is the dominant business model.

2. Democracy is direct and pervasive.

3. Government is minuscule, but personal.

4. Loose-tight, ‘virtual’ enterprises are the primary source of economic value.



No, not a description of the ‘new’ economy, but the driving beliefs of ‘mutualism’, the flavour of anarchy espoused by P-J Proudhon, 150 years ago.



This “Anarchy as Order” ethos unwittingly sustains every collaborative enterprise from Visa International down to your local baby-sitting circle. Anarchy gets a bad rap. But its precepts lie at the heart of open source movement, personal publishing and sustainability.



In an interdependent future, with limited resources, anarchy may be the only viable future. This manifesto will refresh the philosophical principles of mutualism, developing a practical template for effective marketing practice in a decentric, relationship economy.



Embracing the principles of Mutual Marketing, shaping win:win relationship between all stakeholders, is the only viable way forward.

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