ME plc

Marketing Week’s ‘2005 Forecast’ features a lovely piece of marketing astrology by Sian Davies of the Henley Centr...

December 7, 2004

Marketing Week’s ‘2005 Forecast’ features a lovely piece of marketing astrology by

Sian Davies of the Henley Centre.

She tells me that I am experiencing a ‘duty to transform’, to evolve, to nip and tuck and preen. In short, to find myself. I am also now seeking not just ‘time’ but also ‘energy control’ – valuing the quality of my experiences, just as much as the quantity. And to enable these two to happen, I am seeking out ‘domestic professionals’ – tapping the expertise as well as the efficiency of others.

In many ways this is old stuff, but the repetition of these thoughts (in the work of David Lewis ‘Soul of the New Consumer’, Michael Wilmott’s ‘Complicated Lives’ and Rolf Jensen’s ‘Dream Society’) begins to build a compelling picture.

They all paint a picture of today’s citizen as a sad and lonely soul, distractedly searching for emotional gratification through retail therapy. And destined to be endlessly dissatisfied.

The parallels with corporate life are astounding.

The ‘Duty to Transform’ mirrors the competitive pressure which necessitates perpetual learning and organizational agility.

‘Time & Energy control’ parallels the corporate demand for productivity and more effective intangibles management.

The search for ‘Domestic professionals’ offers a clear analogy with business outsourcing, slowly creeping from peripheral processes, to the core business of survival.

In short, according to my astrologer, I am becoming a mini business. Self-obsessed, and with a ruthless focus on the bottom line. Some days I even feel like this.

If my suppliers aren’t up to scratch, they get very short shrift.

The only trouble is…once I’ve outsourced everything…what will actually be left?

Wife? Family? Friends? In short just a few supplier relationships.

If I could only rationalize my supplier roster, think of the added value for ME!

Tagged as: Uncategorized



Comments