THEY plc

Building on my post below - about the corporatisation of human beings.. I wonder how companies are reacting? Are they p...

December 7, 2004

Building on my post below – about the corporatisation of human beings.. I wonder how companies are reacting?

Are they perhaps coming close and rehumanising? Meeting us half way?

Like hell they are:

Even as we become more discerning, so the organizations which exist to serve us are accelerating away, becoming less and less humane.

Automating, aligning, optimising and offshoring. Wrong-sizing themselves into a virtual oblivion.

In the absence of real engagement, by way of an apology, they leave behind a few crumbs of consolation.

To appease our ‘duty to transform’, the sell us emotive dreams and ethical aspirations.

“Use this extract of endangered orchid shampoo; feel 30 years younger.”

To fulfil our need for more ‘energy’, they offer us pre-packaged fun.

“Tired of take-away; try our dinner party in a box, complete with ginseng and guarana.”

To meet our need for ‘domestic professionals’, they offer us bejewelled subservience, at a price.

“Bored of tying your own shoelaces; try our new ‘ultrabow’ service, staffed exclusively by ex-royal marines – at your bed-side by 7.30 sharp.”

These insubstantial crumbs don’t make a satisfying meal.

The more elaborate their promises, the more their vaporous reality falls short…

Tagged as: Uncategorized



Comments