Broken promises

Thanks to the globalethics newswire for this snippet of the day..."Every civilization rests on a set of promises.... If ...

March 15, 2005

Thanks to the globalethics newswire for this snippet of the day…

“Every civilization rests on a set of promises…. If the promises are broken too often, the civilization dies, no matter how rich it may be, or how mechanically clever.

Hope and faith depend on the promises; if hope and faith go, everything goes.”

– Herbert Agar (U.S. newspaper editor and Pulitzer-winning author, 1897-1980)

If it’s true of civilisations, it’s certainly true of brands…

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