Walk-Through Media

"Advertising clutter in the media makes me think of car horns in New York city. We just don't hear these horns anymore.....

March 24, 2005

Advertising clutter in the media makes me think of car horns in New York city. We just don’t hear these horns anymore…

There’s only one way out of that – the invention of new forms of media.

There is an idea floating around the business involving ‘immersibles’.

Think of it as walk-through media as opposed to sit-down media.”
Chrisopher Whittle, CEO, Whittle Communications

Interesting metaphor huh! But does it actually mean anything?

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