Archive for December, 2005

Niche is Good, says PEPSI chief

As I continue the struggle for focus, I feel myself becoming more and more immersed in my transparency niche, so I was r...

December 20, 2005

As I continue the struggle for focus, I feel myself becoming more and more immersed in my transparency niche, so I was reassured by one an entry from Robyn, an OxfordSM consultant, on the F100D blog, quoting PEPSI-founder Don Kendall.

“Try to develop a special competence early on, preferably one that is reasonably
broad (i.e. sales, marketing, finance etc). A specialty helps build confidence
and acts as a grounding in reality as you move upward. There is usually plenty
of time to become a generalist if you’re good.”

That’s OK then. Plenty of time later to write the great Kentish novel…

F100D, or “First 100 Days” is a new blog about the trials and tribulations of marketers, as they forge (no malice intended!) their way to success. Think of it as a survival kit for ambitious marketers.

As acting editor of the F100D blog, I declare my interest now. Sorry Robyn’s pic’ isn’t up yet.
We’re experimenting with Gravatar!

STB and F100D may occasionally intertwine in weeks to come.

I expect the debates to get quite heated once the F100D research report is published in January.

Brands with a Conscience

Bumped into my old friend Stanley Moss (left), the other day and was reminded by him that it was two...

Top 10 Global Microbrands

In homage to Hugh Mcleod, I wonder what the world's greatest global microbrand is.Maybe it's time to...

Charity Idiocy

Just occasionally, an organisation does something so crass, you find yourself moved to activism.It h...

Shameless self-promotion…

Feeling quite pleased with myself at the mo'. [ #;¬}}}}} ]My article on value-chain integrity was p...

What next for Google?

I continue to ponder the mid-term potential for Google/Orkut and eBay/Skype acquisition.So I was int...