Shameless self-promotion…

Feeling quite pleased with myself at the mo'. [ #;¬}}}}} ]My article on value-chain integrity was picked up by the Exec...

December 12, 2005

Feeling quite pleased with myself at the mo’. [ #;¬}}}}} ]

My article on value-chain integrity was picked up by the Executive Director of the Australian Marketing Association no less…who wanted to use my Brand Integrity test in his forthcoming book…

Nice feedback from marketers elsewhere in the world too. Seems like endlessly banging on about transparency may finally be having an effect…

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