Brands with a Conscience

Bumped into my old friend Stanley Moss (left), the other day and was reminded by him that it was two years since we'd la...

December 20, 2005


Bumped into my old friend Stanley Moss (left), the other day and was reminded by him that it was two years since we’d last connected, at Medinge – the Utopian setting which sits behind him in this picture. Aaah, Sweden!

Stanley‘s on good form, planning to edit a book on
“Brands with a Conscience”, which will combine a number case studies and principles…and be a LOT more accessible than Beyond Branding .

It build on the BWAC awards that we announce annually. Now in its third year…

If we get the go-ahead, I’ll contribute two chapters…one on Toyota illustrating the way sustainability can be marketed, and one on ROMP and Made-By showcasing the benefits of transparency. Here’s hoping.

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