Niche is Good, says PEPSI chief

As I continue the struggle for focus, I feel myself becoming more and more immersed in my transparency niche, so I was r...

December 20, 2005

As I continue the struggle for focus, I feel myself becoming more and more immersed in my transparency niche, so I was reassured by one an entry from Robyn, an OxfordSM consultant, on the F100D blog, quoting PEPSI-founder Don Kendall.

“Try to develop a special competence early on, preferably one that is reasonably
broad (i.e. sales, marketing, finance etc). A specialty helps build confidence
and acts as a grounding in reality as you move upward. There is usually plenty
of time to become a generalist if you’re good.”

That’s OK then. Plenty of time later to write the great Kentish novel…

F100D, or “First 100 Days” is a new blog about the trials and tribulations of marketers, as they forge (no malice intended!) their way to success. Think of it as a survival kit for ambitious marketers.

As acting editor of the F100D blog, I declare my interest now. Sorry Robyn’s pic’ isn’t up yet.
We’re experimenting with Gravatar!

STB and F100D may occasionally intertwine in weeks to come.

I expect the debates to get quite heated once the F100D research report is published in January.

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