The ultimate brand stretch?

Found this in Digg.Concentrating the knowledge and technology of the Toyota Group to the housing business, Toyota's hous...

July 4, 2006

Found this in Digg.

Concentrating the knowledge and technology of the Toyota Group to the housing business, Toyota’s house making is based on the “Skeleton & Infill” approach. Based on careful consideration of customer lifestyles, three different structures have been developed for the Toyota Home line-up…

Precision, reliability, environmental consideration…I’d buy a house from Toyota…

 digg story

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