Too many words…

As of today (4 August 2006), Google thows up 2.33 billion entries on 'environment'. Water, as an issue as 1.44 billio...

August 4, 2006

As of today (4 August 2006), Google thows up 2.33 billion entries on ‘environment’.

Water, as an issue as 1.44 billion

For comparison:

Even ‘Sex’ garners just 0.778 billion entries.

Issues affecting us today have far less profile:
AIDS 0.53 b
Poverty 0.23 b
and Starvation 0.018

My simple conclusion is that we do not lack the words or the conversations to sustain our planet, we lack decisions.

It would be interesting we could use google as a push-engine to obliterate content rather than just ‘pull’ it.

Wipe out all eco-chatter for ‘No Environment Day’ and see what really changes…

Given that we can’t, and inspired by the children at:Climate Challenge I’m off to buy some CF lightbulbs…

Tagged as: branding,environment



Comments