Slow fashion? Fast cars?

I'm here at the organic exchange, listening to a very interesting presentation from social researcher Mathilda Tham.... ...

September 14, 2006

I’m here at the organic exchange, listening to a very interesting presentation from social researcher Mathilda Tham.

Together with Kate Fletcher, Mathilda has studied the way that individuals interact with their clothing…in an effort to decrease total lifecyle impact.

At one extreme lies that great all-purpose coat that we keep for years…using and abusing it until it disintegrates…so why don’t retailers create service/repair packages…a wearer’s warranty to maintain their brand association and minimise the replacement impact.

At the other extreme are knickers…very high environmental cost for the usage…so why not just make them disposable in the first place…

The lesson for me is just how little thought is given to the way we interact with th ethings we own…

We place so much emphasis on embedded values and ethics within products; spend so much time criticising companies for bad practice…without ever owning up our own role in the system.

The greatest environmental driver of automotive carbon emissions is your right foot.



Comments