Trusted places

I was browsing James Cherkoff's site earlier when I picked up a reference to Trusted Places a peer review site for re...

April 4, 2007


I was browsing James Cherkoff’s site earlier when I picked up a reference to Trusted Places
a peer review site for restaurants.

James makes the valid point that the elite ‘first 500′ in social movements are the ones that set the agenda and get the chatter moving in all social networks like this.

That’s the trouble, for me. Being based on elite ‘activist’ opinion, even great sites like Trusted Places struggle to get the mass-market traction they create a democratic reflection of quality.
14 reviews make Beach Blanket Bablyon a social magnet – which is why I’m off there tonight.

Skype Find (glasshouse interest declared) offers a different take on this, offering readers the ability to rank services by (among other criteria) ‘most called’, which should be a good indication of ‘cool’ initially. Most critically, though, it makes closer in as part of the customer experience. This is where real social innovation will come from…where social networks meet e-commerce and real-world interaction.

At present The Fat Duck is leading the ratings.



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