Archive for June, 2007

What’s your Philosophy of luxury?

Glasshouse Partnership's favourite client, Isaac Mostovicz can seem obscure, even to me (whom Dug Falby once referred to...

June 18, 2007

Glasshouse Partnership‘s favourite client, Isaac Mostovicz can seem obscure, even to me (whom Dug Falby once referred to as ‘black-holian’ !), but there is always a deep truth at the root of what he’s communicating.

His Philosophy of Luxury is the latest example. I think it does have a profound truth at the heart of it…

Isaac thinks we need to move beyond ‘What-based luxury’ making decisions based on the attributes of objects; to ‘Why-based luxury’ – consciously using luxury to define ourselves.

When you remove all the ‘Whats’ of luxury – exclusiveness, scarcity, superfluousness, quality etc. that luxury offers, you are left with a gaping hole of personal meaning…

This gap gives us a strong clue as to the real ‘Why?’ of luxury. Luxury is not an indulgence. Quite the reverse. Choosing luxury is the basic exercise of freewill towards a positive purpose.

On this philosophical level a ‘Why-based’ Philosophy of Luxury has much in common with the concept of ‘Flow’ – doing what we are best at in pursuit of what matters most. And also of Ken Wilbur’s idea of higher consciousness – a continuous self—awareness at ‘all levels; all layers’ of human consciousness. And also with ‘Quality’ as explored in Zen and the art of motorcycle maintenance.

A Philosophy of Luxury challenges us in the here and now, to make the optimal use of instant we are living, but in the full recognition of our purpose in eternity….

If you don’t believe me…TRY THIS THOUGHT EXPERIMENT…

Who ate all the pies? Me

As much as I think carbon calculators are a load of old nonsense... I just couldn't help myself... ...