Archive for August, 2008

Instant Whiteboard or Magic Whiteboard? You decide.

I enjoy Dragons Den, and think they generally have good business and marketing judgement.So I was surprised to see them ...

August 21, 2008

I enjoy Dragons Den, and think they generally have good business and marketing judgement.

So I was surprised to see them so excited by a new breakthrough product ‘magic whiteboard‘, when the same product has actually been available in the UK for around 3 years…

Their Dragons product retails at £29.99.  The identical product is available from instant white board for £14.95 (+VAT).

Doubtless consumers will make up their own minds. Celebrity endorsement is only worth so much.

Given that this is a transparency issue I blogged it from our corporate blog…

WLTM Commerce. It’s the new socio-economic paradigm.

Funny things words.  All those years spent with Alan Mitchell, Iain Henderson, Graham Sadd, Peter M...