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Archive for 2008
We, the Media
There is a really widespread tendency at present to conflate tools like Facebook with the outcomes of those tools - that...
November 26, 2008
There is a really widespread tendency at present to conflate tools like Facebook with the outcomes of those tools – that is actual social networks of human beings, the interactions between them and the benefits they derive. It was ever thus.
We, the Media
There is a really widespread tendency at present to conflate tools like Facebook with the outcomes o...
“Towards Social Branding”: An ongoing discussion with Michael Cayley. Part 1 of some.
Since I first alighted on Michael Cayley's innovative prescription for the measurement of brand valu...
VRM Evolution – the role of social capital
The rather reductionistically-named discipline of VRM (Vendor Relationship Management) continues t...
More Baracking needed. “The Hope of Audacity.”
Last night, sleeping with an earpiece in, I was able to keep subliminal track of the night's develop...
Social Capital meets branding
I'm obsessed with social capital at present. So here's a little post-medinge 'train dump' prior t...