The high cost of free

Aleks Krotoski's documentary, The Virtual Revolution continues to throw up nuggets of interest. The latest episode on...

March 15, 2010

Aleks Krotoski’s documentary, The Virtual Revolution continues to throw up nuggets of interest.

The latest episode on BBC Radio, http://www.bbc.co.uk/worldservice/documentaries/2010/03/100305_the_virtual_revolution_part_three.shtml she highlights the social externalities of Google-style advertising.

In this, the 3rd episode, she rues the loss of serendipity. And with serendipity removed, we face a process that “appears to broaden our horizons but sells us the same old thing.”

Doug Rushkoff explores the long-term social implication of recommendation engines (and implicitly social media) thus: “The more like one of my kind of people I become, the less myself I am.”

There is no such thing as free.

Tagged as: Uncategorized



Comments