Archive for November, 2010

KAHRO. The diamond uncompany.

How many businesses will launch themselves in future via a facebook app' rather than a web-site? If your goal is to ...

November 17, 2010

How many businesses will launch themselves in future via a facebook app’ rather than a web-site?

If your goal is to build a customer community, why bother with the interim step of a web-site to get between you and your customers?

This certainly seems to be the thinking of KAHRO diamonds, just launched at KAHRO Facebook. Luxury psychologist Dr Isaac Mostovicz is offering to help you choose the perfect diamond, based on his academic research into personality types.

Will the idea take off? Who knows! But it’s certainly a new disruptive take on business launches, and a great example of an emerging uncompany.

The next logical step will be to train customers to ‘self-diagnose’ and become a diamond-lovers’ self-help community…