Tim Kitchin

To sustainability, and beyond. By any means possible.

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Archive for the ‘branding’ Category

We, the Media

There is a really widespread tendency at present to conflate tools like Facebook with the outcomes of those tools - that...

November 26, 2008

There is a really widespread tendency at present to conflate tools like Facebook with the outcomes of those tools – that is actual social networks of human beings, the interactions between them and the benefits they derive.  It was ever thus.

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“Towards Social Branding”: An ongoing discussion with Michael Cayley. Part 1 of some.

Since I first alighted on Michael Cayley's innovative prescription for the measurement of brand valu...

VRM Evolution – the role of social capital

The rather reductionistically-named discipline of VRM (Vendor Relationship Management) continues t...

Social Capital meets branding

I'm obsessed with social capital at present.  So here's a little post-medinge 'train dump' prior t...

Instant Whiteboard or Magic Whiteboard? You decide.

I enjoy Dragons Den, and think they generally have good business and marketing judgement.So I was su...

WLTM Commerce. It’s the new socio-economic paradigm.

Funny things words.  All those years spent with Alan Mitchell, Iain Henderson, Graham Sadd, Peter M...