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Archive for the ‘branding’ Category
“Towards Social Branding”: An ongoing discussion with Michael Cayley. Part 1 of some.
Since I first alighted on Michael Cayley's innovative prescription for the measurement of brand value, he and I have bee...
November 18, 2008
Since I first alighted on Michael Cayley’s innovative prescription for the measurement of brand value, he and I have been talking privately about different models for linking social capital theory to current brand practice…
“Towards Social Branding”: An ongoing discussion with Michael Cayley. Part 1 of some.
Since I first alighted on Michael Cayley's innovative prescription for the measurement of brand valu...
VRM Evolution – the role of social capital
The rather reductionistically-named discipline of VRM (Vendor Relationship Management) continues t...
Social Capital meets branding
I'm obsessed with social capital at present. So here's a little post-medinge 'train dump' prior t...
Instant Whiteboard or Magic Whiteboard? You decide.
I enjoy Dragons Den, and think they generally have good business and marketing judgement.So I was su...
WLTM Commerce. It’s the new socio-economic paradigm.
Funny things words. All those years spent with Alan Mitchell, Iain Henderson, Graham Sadd, Peter M...